You've heard of whitewashing, right? The idea that you try to cover over some bad news and make it bland and less obvious. Used mainly in business when a company is trying to cover up a bad image.
Well the same goes for green and environmental companies and products. With the uber-popularity (that shoutout was for your Ms. Vonhof!) of green products today. Companies everywhere from Walmart to Banks are jumping on the bandwagon to improve their corporate "green" image. But how can you tell if someone is actually protecting the planet, and more importantly, your health, or if they are just...well..."greenwashing"???
A fun little website was created to allow you to watch ad campaigns and spot the greenwashing yourself. You can find them online at
Green Washing Index.
